Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness

Assalamualaikum and a very good morning. Today, i will write about:
Evaluating a Company's Resources, Capabilities, and Competitiveness

In this chapter mostly, we will be using a tool named SWOT analysis. SWOT analysis is a simple but powerful tool for sizing up a company’s strengths and weaknesses, its market opportunities, and the external threats to its future well-being

It is a powerful tool for sizing up a firm’s:

1. Internal strengths (the basis for strategy)
2. Internal weaknesses (deficient capabilities)
3. Market opportunities (strategic objectives)
4. External threats (strategic defenses)

Strengths:

What advantages does your organization have?

What do you do better than anyone else?

What unique or lowest-cost resources can you draw upon that others can't?

What do people in your market see as your strengths?

What factors mean that you "get the sale"?

What is your organization's Unique Selling Proposition   (USP)?

Weaknesses:

What could you improve?

What should you avoid?

What are people in your market likely to see as weaknesses?

What factors lose you sales?

Opportunities:

What good opportunities can you spot?

What interesting trends are you aware of?

Threats

What obstacles do you face?

What are your competitors doing?

Are quality standards or specifications for your job, products or services changing?

Is changing technology threatening your position?

Do you have bad debt or cash-flow problems?

Could any of your weaknesses seriously threaten your business?