The third chapter is about : Evaluating a Company's External Environment
Now, you have seen the factors of external environment. It gives alot of impact to the environment of a company. Then, I'll gonna show five porter forces. It have five important party which seriously hold the competitive pressures on companies within an industry.
These are three steps need to be done before doing 5 porter analysis
- identify what the driving forces are
- assess whether the drivers of change are, on the whole, acting to make the industry more or less attractive
- determine what strategy changes are needed to prepare for the impacts of the driving forces.

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