First chapter : The Nature of Strategic Management.
Definition : What is strategic management ?
answer : the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives.
There are 3 stages is strategic management.
- Strategy formulation
- Strategy implementation
- Strategy evaluation
There are several key terms that need to be pondered
- competitive advantage
- strategist
- vision statement
- mission statement
- external opportunities
- external threats
- internal strength
- internal weakness
- objectives
- strategies
- annual objectives
- policies
Benefits of Strategic Management
- enhanced communication
- deeper/improved understanding
- greater commitment
- lastly, wait the result